Developing an entrepreneurial mindset is vital for the daily grind to propel yourself to achieve your business goals. It is about molding a new approach to solving problems. As an entrepreneur, you will face challenges and critical decisions to make. Fortunately, the ability to be a capable decision maker is one that can be improved.


We have discovered a pattern of 5 crucial choices you will encounter on your journey as an entrepreneur.

1. Which idea to turn into a business

Which business to start is usually the first gruelling choice that most entrepreneurs face. They often begin with a set of business ideas. This can be very daunting, since choosing the right enterprise is the foundation of all the work and time you will put in. No one is 100% confident that an idea will work. However, you need to put a lot of thought and consultation in making this first important decision.


You should avoid the mistake of investing in an idea that only sounds good to you. Your business has to be about other people, solving someone else’s problem. The venture should also match your strengths and interests. You need to love what you do and be good at it to survive the storms you will encounter on your way.


You should also consider your competition, since standing out will profoundly increase your chances of success.

2. To hire or to outsource

As you run your business, you will run into many tasks. There will be accounting work, marketing, customer service, among many others. You will have to check off all these responsibilities for the smooth running of your business. Unfortunately, you will not be able to do everything by yourself. At this point, you will have to decide whether to hire employees or to outsource a particular task. A simple choice like which web hosting service to use can be daunting. MangoMatter Media is one of the many quality sites that can help you choose the right hosting partner for your digital marketing endeavors.

3. Choosing the prices of your products

The price of your product will determine how you fare against your competitors, and at the same time will give your customer’s perception about its value. If you price your product too low, it will hurt your profits and give your customers an impression of low quality. On the other hand, if you value it too high, you will chase your customers away. Conduct thorough market research to determine what you will charge your customers.

4. To scale up your business or remain small

At one point as an entrepreneur, you will face the dilemma of whether to grow the size of your business or remain the same. Growing means increasing your workforce, business outlets, and production level. Expanding your enterprise may offer new horizons, but it will also come with challenges like HR problems, more overhead costs, and less control.

5. Whether to throw in the towel

Success is moving from failure to failure without giving up. When things do not work out as you imagined, you may have to consider moving on.


There you have five key decisions you will encounter as an entrepreneur. Getting them right is vital for your success. Remember that you learn as you grow.


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