The sports supplement business is huge and is expected to reach over USD 16.7 billion this year. The barrier of entry is also lower than ever with all the manufacturing options available. This leads many to think that they can start a sports nutrition brand from home. While it’s possible to do so, it’s not easy and it requires a lot of planning. You may also have to deal with certain obstacles and regulatory issues. Let’s take a look at how you can start a sports supplement business from home.
Look at Private Label Suppliers
The simplest way to get into the sports supplement business is to let someone else handle the manufacturing process for you. By going with a private label service, you can get ready-made formulations that you can package and sell right away. You won’t have to deal with managing a facility, complying with rules, or making sure that ingredient labels are correct as this will all be handled by the company.
The only thing you will need to worry about is branding and marketing your product. A lot of it will be done through your packaging. Here, you should look at something like sports nutrition packaging from The Packaging Lab. These are flexible bags that are perfect for the sports nutrition industry and are much more affordable than other options. Buyers also find them very convenient and you’ll avoid scorn from people who may be concerned about sustainability issues.
Choose Your Model
Here, you can decide to have your products produced in bulk and pitch them to local stores. This would require you to build a substantial inventory and pay to have people on the road selling your products. This is very complex and demands a lot of resources.
On the other hand, you could sell your products online. You don’t even need a website, though you should have one. You can sell products through Amazon or open a Shopify store. This is the easiest way to get started if you have little experience and don’t have a huge team at your disposal.
Start Advertising and Build Brand Awareness
Now that you have a product and a website, you will need to start marketing. There are many ways that you can do this. Pay-per-click marketing is usually a great option as it allows you to get traffic almost instantly. But it can also get very competitive – you will have to be careful on your bids so you don’t overpay.
Influencer marketing is another method that could work here. Just getting a good word from someone who’s well known in the industry could be enough to get you visibility and credibility. Another thing that works very well is sponsoring and holding events. You could hold a local race, for instance, along with entertainment for the whole family. This could allow you to disseminate your brand at the local level and let it grow from there.
This is all you need to know if you want to launch a supplement brand from your home. You first have to conduct thorough market research, however, and have a solid plan before you start.